Friday, February 12, 2010

Setting up your custom domain

This article is about domain administration.  It's one of a series about steps you need to take after you've bought a custom domain from Google.


Bloggers and domain-administration:

Purchasing a custom domain from Blogger is pretty easy.

But doing so means that you need to take a little more responsibility for the way your blog relates to the rest of the internet - and this is especially important if you may want to use the URL for something other than your blog in the future.

This isn't hard, and there is lots of support available on the Blogger-Help-Forums if you get stuck - just remember to tell the helpers there what has happened, and the web-address of your blog and your custom-domain.


Your domain-administration invitation:

After you have purchased a custom domain (eg www.YOUR-DOMAIN-NAME.com) through Google (who use either the GoDaddy or eNom domain registrars), the Google account that did the purchase receives two emails.   One has an invoice, the other has some vital details, including:
  • How to get in to the Domain Manager, and 
  • How to get your you Google Apps domain.
Even if you feel nervous about managing our own domain, it is very important to set up at least one administrator account, and make sure that you will receive any emails that are sent to that account in future.


What's the minimum you need to do:

If you have purchased a custom domain for your blog through Blogger, you need to do three things:
  1. Keep the email(s) telling you how to access the Domain Manager very carefully.  You may need this information in the future, if you change the way you want to use the domain, or for troubleshooting.
  2. UPDATE AS AT JUNE 2013:   I've kept the text below, because it's likely that it will be correct again in future.   But for now the procedure listed in the rest of this bullet point doesn't work.   Instead, follow the routine listed here:   https://productforums.google.com/forum/#!searchin/apps/blogger/apps/msNceT1dEEQ/9j4Y_ZiLCFQJ
    Go into the Google Apps domain tool (the email in step 1 has a ink to use), and set up at least one account with administrator rights,  and make sure that you remember the password for it.   (This isn't an account that you'll be using very often).
  3. Go to Domain Settings > General and specify a secondary email for the administrator account  (just in case you ever do forget the password)UPDATE:  now, you do this during the domain purchase, so it's not necessary here.
  4. Unless you plan to use Google Apps email for the domain-administrator account often, then log in to Google-apps-mail for the admin account and set the forwarding address to an address that you do check regularly.   This is necessary because Google and the registrar (GoDaddy or eNom) may send important technical messages to the administrator account.

    Note:  Google Apps email looks a bit like Gmail, but it's not the same thing (today, anyway ;-)    You need to go to www.google.com/apps (for business), and then sign-in by entering your domain name (the one your purchased) and choosing "go to email".

During the domain set-up process, you may be asked if you want to activate in Google Sites.   Unless you want to manage the domain in Google Sites (unlikely, since you're reading this article about Blogger), the answer is NO.


What else can you do:

As well as the domain-management essentials, there are a number of optional features that you may want to use - either when you first set up your custom domain, or perhaps a lot later when you want to use it in a more sophisitcated way.   The following notes are a very general taste of what's available - see Google Apps itself for the full range of options.

User accounts and services:
If you have purchased a custom domain for your blog through Blogger, you can create up to 10 email addresses for free (more if you're using a paid version of Google Apps).

You can choose which other Google-apps services are available for these accounts (choose from Gmail, Google Calendar,  Docs, Sites, Talk - and many many others).  By default, these are all ON, but you may have reasons for wanting to disable them.

Groups
These are collections of  users, which you can set up here.  Each group has its own email address.

Auto-renewal
You are given the option to automatically renew your URL every year while you were creating the account:  if you've changed your main, you can change the option selected in the Domain Administration too.

Look and feel
Under Domain Settings > Appearance, you can set Google Apps to use your logo when your domain-users are accessing other services (Gmail, Calendar, Sites etc) on your domain.   I don't do this if a domain is just for my own use, but it can be helpful to remind people exactly which gmail (etc) they're using.

Security
Under Advanced tools > Authentication, you can require verification (via a code sent to the user's mobile phone) when someone logs in from a new or unrecognised computer.


... and many more:
There are an ever-growing list of options under the domain manager.   Some of them won't be relevant to people who are using a custom domain just for a one-person blog, but some of them could be handy.



Related Articles: 

-->

Automatically renewing your Custom Domain

Linking Blogs and Websites.

Using a custom domain for something other than your blogger blog

Using a "foreign" custom domain for your blog
Read more > Setting up your custom domain

Wednesday, February 10, 2010

Mitsubishi Pajero HD

Mitsubishi Pajero HD

E a família Pajero cresce mais uma vez. Depois da chegada da moderna Dakar, da luxuosa s renovada, do face-lift na compacta TR4, e até do motor bicombustível com o V6 flex da Sport, agora a marca japonesa mira nos bolsos menos comedidos.

O aspecto simplificado da HD se nota principalmente no exterior. De cara se percebem as rodas de 16 polegadas em aço e os vários detalhes em plástico preto, como parachoques, maçanetas e capas dos retrovisores. Quanto à motorização, ela traz um 2.5 turbodiesel de 121 cv e 26,2 kgfm de torque, e opcionalmente o mesmo motor, mas com torque de 30,6 kgfm.

Entretanto, o carro continua bem equipado. Ainda que não tenha CD player, ele traz ar-condicionado digital, airbag duplo, freios ABS, direção hidráulica, e vidros e travas elétricos. Como todo Mitsubishi, a tração 4x4 com reduzida é item obrigatório. Ainda que seja mais barata que as irmãs de carroceria grande, a HD ainda sai com preço inicial salgado: R$ 104.990.

Read more > Mitsubishi Pajero HD

Tuesday, February 9, 2010

Peugeot 207 QuikSilver

Peugeot 207 QuikSilverPrimeiramente lançada na Argentina, a série QuikSilver para o 207 fez seu desembarque no Brasil, e agora conta com o anúncio oficial da marca. Por aqui ele chega nas carrocerias de duas e quatro portas, com preços respectivos de R$ 38.000 e R$ 39.800, em tiragem de 1500 unidades.

O modelo chama atenção pelos acessórios exclusivos. Traz bancos esportivos com novo revestimento, tapetes de borracha com acabamento diferenciado, ponteira do escapamento cromada e rodas de liga leve de 15 polegadas semelhantes às do antigo 206 QuikSilver, Mas a principal novidade é o teto solar elétrico, nunca antes disponível nos 207 vendidos aqui.

A grife de roupas que empresta o nome à série marca sua presença ao estampar seu logotipo por várias partes do carro, como nos tapetes e bancos, e por fora nas laterais e traseira. Seu ótimo pacote de equipamentos também inclui computador de bordo, ar-condicionado automático, direção hidráulica, trio elétrico e rádio com leitor de CD e MP3. Quanto à motorização, ele traz o 1.4 flex de 80/82 cv.

Read more > Peugeot 207 QuikSilver

Advertising Programmes

This article introduces some of the different advertising programmes that are available to "publishers" - which includes people who write blogs.


Advertising and Affiliate Marketing:

Google's AdSense is the best-known, but actually there are number of advertising programmes that you could use on your blog.  There are also a number of affiliate marketing programmes - these are similar (you are advertising the programme), but also different in that you are actively trying to generate sales for them.

Every programme has different terms and conditions.  You need to know about them in detail, to make sure you're not at risk of getting barred from the program:  for most, once you're banned, you're out for life  (so far anyway:  it will be interesting to see if the same rules still apply in 20 years time).

Some Advertising Programmes:

This list is a work-in-progress of programmes that I know about so far.   It has brief notes about what I know about them, and where to find more info.


Google AdSense Every Blogger user's first option - and rightly so, because Google gives us great software to use.

A help-forum article about putting AdSense and other ads on the same page.

And a couple articles from me, about things that Google / AdSense forget to tell people who sign up through Blogger.:
Google Affiliate NetworkThis lets you select ads from specific advertisers (ie affiliates), rather than get served ads based on your sites context.  Payment is "Cost-per-action" (eg commission on sales) rather than per click or per view, and it appears in your AdSense account about a month after the action happens.

You need to sign up and be approved (though I'm 99.9% certain that you should use the same Google account that you use for AdSense to do this).   The official criteria for joining are that you:
  • Manage a site that attracts a desirable audience.
  • Can test advertising offers and nurture the most productive relationships.
  • Are an expert in driving and converting visitor traffic.
  • Adhere strictly to Google Affiliate Network quality standards and advertiser policies.

I'm not yet sure what that really means.  Who exactly manages a site that attracts undesirabes?

Doubleclick for Publishers (DFP) - Small BusinessAnother part of the google family - targetted at small businesses who've started receiving enquiries about direct advertising on their sites.     Home page.
Amazon Associates through Amazon.comRecently integrated with Blogger, to make things easier for publishers (at least publishers in the amazon.com zone!)

Some articles about using Amazon Associates on Blogger

Amazon Associates through amazon.co.ukMost of the articles are relevant for this programme too - just remember to log in to the right Amazon.
ChitikaInitially this was only good for blogs that got search-traffic from US/Canada.   However they've gone international, and added a new programme that puts ads on pages for some non-search traffic, too.    They've also started to appear stricter about who they'll accept (eg taking 2-3 weeks to review your site to see if they'll accept you for their programme.)   And they're putting a lot of effort into mobile advertising.

See Chitika overview for more details
Text-link-adsOnly just found out about them ... need to explore some more
Vibrant MediaDynamic text-ads, don't know anything more about them, except that there's sound on the home page of their website (don't look at it in the office! - unless your blogging-desk is your office of course.)
NuffnangDescribes itself as Asia Pacific's first Blog advertising network. Better if you're based in the right part of Asia (payment is in RM).
Commission Junction Text / Bannner ads - not contextual.
PubmaticTwo versions: 
PubMatic Premier for publishers with more than 100 million ad impressions a month

PubMatic Self-Service Platform for publishers with less than 100 million impressions per month .  This is not an advertising network itself, just a different way to work with advertising networks.   You need to have an account (existing or new) with each network you work with thru PubMatic.
eBay Partner Network This is an affiliate-marketing programme, a bit like Amazon Associates except you're promoting eBay as a place to buy and sell, rather than specific product that they sell. Here is an article about eBPN
ViglinkAnother network programme: Viglink aggregates across lots of other affiliate programmes, meaning that you don't have to sign up with each of them.   They say that if you already have affiliated links on your site, no problem they'll leave them alone.  But for all links that aren't coded with affiliate code, they'll see if an affiliate programme applies and if so, ensure it's used.  

BuySellAdds.com

An on-line ad exchange, supports bloggers from May 2012

BlogAds Specialises in letting bloggers sell advertising slots on their blog. Has been in existence since 2002, looks like a good option for blogs that get enough traffic (at least 30,000 impressions per month for niche blogs - certain niches only). Payment monthly through PayPal, $75 threshold applies. Some other options, too.
Lijit Another ad-slot selling company


Deal Direct:

You can also sell advertisements directly, not through a programme.

This can be a lot more work (writing terms-and-conditions, advertising your offer, chasing sales leads, negotiating contracts, preparing invoices, generating monthly reports, following up queries).

But it may be a good approach for niche blogs, for example ones with a geographical niche ad and therefore a  limited readership who are likely to be highly drawn to local ads.  You might even offer some advertisements for free - eg the way it's done here.


Related Articles: 



Things to consider about putting advertising on your Blogspot / Blogger blog.

Putting AdSense ads inside Blogger posts

Troubleshooting AdSense ads

Getting Image-only AdSense ads in Blogger

An introduction to advertising on Chitika

Putting Chitika ads into your blog

Amazon Associates and Blogger
Read more > Advertising Programmes

Advertising & Blogger: things to consider

This article discusses some things to keep in mind when you are putting advertising on your blog.


Overview:

If you are considering putting advertising onto your blog, there are some basic things that you need to think about.  These include broader philosophical questions, right down to nuts-and-bolts technical concerns.

This article is not a definitive guide - see somewhere like ProBlogger for that.   Rather it's a collections of thoughts about the issues specifically related to Google's Blogger and its relationship with advertisers.   And it may include some thoughts about philosophical and policy issues, if I do any deep research or thinkng about these in the future.

Terms and Conditions:

There are lots and lots of possible advertising and affiliate marketing programmes.

Staying within the programme of terms and conditions (often called T&C's) for every programme that you participate in is important.   Every advertising programme has terms and conditions.   You need to find the ones that apply to the programme(s) you are considering.  Read them.  Remember them.  Follow them.   Keep up-to-date.

Also, keep an eye on Blogger's T&C's and content policy too, in case they have any impact on what advertising you are allowed to carry.


Advert Co-location:

Not every type of advertising can be shown on the same web-page as every other type of advertising.  See the point about about terms-and-conditions.   And besides - you need some space on your blog for content, which is what keeps advertisement-viewers coming to you in the first place!

Blogger doesn't have any automatic support for conditionally showing advertising.  If any programme you have has constraints like this, then you may need to do some programming in order to use that programme.


Placing ads:

If you want to use advertising that isn't integrated with Blogger through the Monetize tab, then you're going to have to place blocks of HTML code into gadgets or into pages.

You don't have to write the code (the advertising network does that), or change it.  You just have to copy and paste it, and put the HTML into your blog, wherever you want the advertising to do.   (Note:  HTML and Javascript are the only types of code you can use.   No SQL.   No php.)

If you're not comfortable-enough doing this with the Blogger template that you have, then stick to the Blogger-endorsed programmes that can be added through the Monetize tab.




Experiment, and Track Progress:

Marketing is an art and science.   So can use scientific techniques for data gathering.   Experiment with altrnative ad-placement.   Maybe even create a 2nd non-public blog where you can test how things look when you set up ads (and other gadgets, for that matter).  Only put them into your real blog when you're happy with how they work.   Once your ad is live, track your progress.

To effectively track progress, you need to keep a list of the date when you made changes to your site, and then do regular data-analysis to see what effect these changes have on your number of visitors, and their behaviour.    This is tedious - but if you really want to know what works and what doesn't, it needs to be done.


Watch your ad-contents:

Make sure you know what types of things the programme you have chosen is advertising.  With Blogger, you (we!) are getting web-hosting for "free" (we have to watch their ads), and domain registration very cheaply.   Make sure that the advertising you use doesn't cause you to violate Blogger's terms and conditions.  I'm thinking especially about Adult/Pornographic content here, but I guess it could apply to other things too.

If you are using AdSense, it's pretty much essential to manage the categories of ads that AdSense displays.



Related Articles:



Managing the categories of ads that AdSense displays.

Putting HTML from advertisers into your blog

A short list of advertising and affiliate marketing programmes
Read more > Advertising & Blogger: things to consider

Friday, February 5, 2010

Converting Posts into Pages

This article looks at how to make an existing Post into a Page, using the Pages feature introduced in Feb 2010.  It is is part of a series about the Pages feature in Blogger.


Overview:

There is no automatic way to convert one of your existing Posts into a Page:  you simply need to do each one individually - if you really want to use pages at all.

In short, you need to copy the title contents into the "Page Title" field, and go into Post Options and check that the comments option is correct.

The best way to ensure that the Page looks exactly the same as the Post did is to copy and paste the HTML for the page contents.  The steps to follow to do this are listed here.

Note that this is quite different from (making it look like you have) displayed posts inside your pages.  And that there are some important differences between pages and posts.


How to convert a Post into a Page

  1. Go into the Posting / Edit Posts tab, and edit the post that you want to convert.
  2. When the post-editor opens, choose Edit HTML mode (currently in the top right hand corner)
  3. Check the Post Options values:  set Edit HTML Line Breaks to "Use <br /> tags"
  4. Select all the contents of the of the editor window (click in it and press Ctrl/A), and Copy them.
  5. Choose the Posting / Edit Pages tab
    (Press Ok if the system asks if you want to leave the page without saving)
  6. Click New Page., or select a page that you've already created.
  7. When the page-editor opens, enter a title.
    This is what shows up on the Pages menu, and in the Title field inside the blog if you're showing it.
  8. Check the Post Options values:  comments and backlinking if you want them, interpreting vs just showing HTLM, and also set Edit HTML Line Breaks to "Use <br /> tags"
  9. In the editor, choose Edit HTML mode (top right hand corner)
  10. Paste the contents that you copied earlier
    Usually done with Ctrl/V, or Edit/Paste from the browser menu:  this puts the contents from Step 3 into the Page.
  11. Choose Publish Page
  12. Choose an option for how you want the Pages Gadget to appear
  13. Press Save and Publish.
  14. View your blog, and make sure that you are happy with the new page.
  15. Optional:   Go back to Edit Posts, and Delete the post that you have converted.  (If you don't delete it, remember that you now have the contents in two separate places:  the original Post, and the new Page).


Related Articles:



Making it look like you have displayed posts inside your pages

Blogs, Bloggers and Blogger; Post, Pages and Navigation - some basic concepts

Blogger's "Static Pages" are more trouble than they're worth

The difference between Post and Pages.

Showing a gadget only on static pages

Series overview:  Pages in Blogger  
Read more > Converting Posts into Pages

Making sub-pages

This article is about making so-called sub-pages in Blogger.






Blogger and Pages



Hoagie Hero Sub Sandwich
Since Blogger introduced Page, people have been asking "how do I put my posts into pages" and "how do I make sub-pages.



It's not always clear what the second question means.  



In some cases, it's about making sub-menus.  This isn't something that Blogger supports, although there are work-around.   I haven't  explored  them yet, but check the Blogger-Helpers-Search, there are lots of people who've described ways to do it.



In other cases, it's simply want other posts or pages being pointed to from the first page, and this is simple enough: just edit he Page, and use the Page-editor to make a link to anywhere you want.  



If the place that you're linking to needs to be a Post (because you are only allowed 10 Pages, and there is no way around this limit), then you may want to give it a post-date that is in the past (set the date under Post Options).






Related Articles:







Putting Posts into your Pages in Blogger



The difference between Pages and Posts



Changing the date of a  Post



Static pages are more trouble than they're worth
Read more > Making sub-pages
 
 
Copyright © blog
Blogger Theme by Blogger Designed and Optimized by Tipseo