Helping Consumers Choose Cell Phone Accessories

Sony Ericsson Accessories

Sonny Ericsson has its accessories portfolio grouping them to speak in four categories, extras, and the new title of each class to play hear announced and go. The division is based on four categories of clear information for consumers and helps them make the right decisions at the point of sale.

"There are four categories for the equipment, that is, speak, play, go and listen. So if they want (see the buyer) something that fall into this category. These allow customers to choose products," said Rachmat Akbar Sonny Ericsson Product Business Manager.

He explained the Category talk offers the user the freedom to talk anywhere, talked with the use of products with Bluetooth or wired headset. Play category, the funniest things change, the listener into a product that is a new experience for buyers, the gadgets such as this one.

Listen classes: Media Player, play their favorite songs or videos anywhere with Bluetooth speaker, headphones and speakers snap-on. Category Go, a solution in all cases, transfer, store, or anything that came with this accessory.

"We want consumers to get the full potential of experience in dealing with their phones. Sonny Ericsson extras you can find the appropriate accessories according to the needs of consumers," said Satria Djunadi, Sonny Ericsson Chief Marketing Indonesia. The categorization of these accessories and can be seen in www.sonyericsson.com/extras.